Dubai Festival City
Dubai, United Arab Emirates
Dubai Festival City is a world-class shopping destination in the extremely competitive Middle Eastern retail market. When Wakefield Beasley was contracted to finish the project, it was already behind schedule. While the completion date was non-negotiable, the firm had to devise a way to overcome a unique set of challenges, including cultural and religious differences, different construction techniques in the desert climate, the time change, the currency exchange rate and preferred, local business practices. They attacked the challenge head-on with an immense work effort. Hiring the right designers for the project and sending them to Dubai was the most effectively complete the project and deliver it on schedule. The finished project is incredible. Dubai Festival City is 2.5 million square feet of retail space with 12 indoor water features, a large connected marina, a movie theater and prayer rooms located throughout.