Avalon

Alpharetta, Georgia

Avalon was envisioned as the first true “urbanburb,” mixed-use development in the southeastern United States, designed to attract high-end estate owners to a new style of residential fabric. Before commencing design work for the development, Wakefield Beasley’s designers visited similar projects throughout the country for inspiration, to be able to mimic the elements that worked in terms of common spaces, pedestrian access and dimensions and omit the ones that did not. The firm also asked the local governmental agencies involved in the project to visit the same places, so all team members could share the same vision. This emphasis on research resulted in a smooth design process that created a wildly successful development. Today, retail space is 100% leased, the restaurants are thriving and the multi-family component is leased at above-market rate. Phase 2 is currently underway for the urbanburb that wholly meets the needs of the residential user, while providing the retail merchants and restaurateurs the tools to consistently achieve success.

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Mixed Use Retail